{"id":10466,"date":"2025-04-22T09:49:00","date_gmt":"2025-04-22T08:49:00","guid":{"rendered":"https:\/\/www.quabu.eu\/?p=10466"},"modified":"2025-05-22T15:55:21","modified_gmt":"2025-05-22T14:55:21","slug":"que-es-assets-data-manager-y-por-que-deberias-prestarle-atencion","status":"publish","type":"post","link":"https:\/\/www.quabu.eu\/ca\/que-es-assets-data-manager-y-por-que-deberias-prestarle-atencion\/","title":{"rendered":"\ud83e\udde0 \u00bfQu\u00e9 es Assets Data Manager y por qu\u00e9 deber\u00edas prestarle atenci\u00f3n?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10466\" class=\"elementor elementor-10466\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd017b5 e-flex e-con-boxed e-con e-parent\" data-id=\"5cd017b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3710d0e5 elementor-widget elementor-widget-text-editor\" data-id=\"3710d0e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la gesti\u00f3n de activos empresariales (ITAM), la mayor\u00eda de las organizaciones se enfrenta al mismo problema: <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">los datos de los activos est\u00e1n en todas partes<\/strong>, duplicados, incompletos o desactualizados. Una hoja Excel por aqu\u00ed, una base de datos antigua por all\u00e1, y alg\u00fan archivo plano que nadie quiere tocar\u2026 \u00bfte suena?<\/p><p>Con este contexto nace <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Assets Data Manager<\/strong>, una soluci\u00f3n de Atlassian pensada para <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">poner orden y estructura en todo lo que tiene que ver con tus activos<\/strong>: desde port\u00e1tiles y licencias hasta ubicaciones, contratos, dispositivos IoT o maquinaria industrial.<\/p><p>Pero\u2026 <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\u00bfqu\u00e9 es exactamente y por qu\u00e9 importa?<\/strong><\/p><h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\ud83d\udd0d El problema: datos dispersos, incompletos y poco fiables<\/strong><\/h3><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Antes de hablar de soluciones, hablemos de los s\u00edntomas. La mayor\u00eda de organizaciones sufre alguno (o varios) de estos males:<\/p><ul><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Hay <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">m\u00faltiples fuentes de datos<\/strong> no conectadas entre s\u00ed.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Los datos no se actualizan autom\u00e1ticamente: son una foto est\u00e1tica.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Hay errores, duplicados o inconsistencias.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Cada equipo usa su propia \u201cversi\u00f3n de la realidad\u201d.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Se pierde tiempo en tareas repetitivas o manuales de carga y limpieza de datos.<\/li><\/ul><p>\u00bfEl resultado? P\u00e9rdida de eficiencia, decisiones poco informadas y mucho trabajo extra que podr\u00eda evitarse.<\/p><h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\ud83e\udde9 La soluci\u00f3n: un gestor de datos inteligente y automatizado<\/strong><\/h3><p><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Assets Data Manager<\/strong> es una herramienta integrada en Jira Service Management (JSM), disponible en los planes <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Premium y Enterprise<\/strong>, que permite:<\/p><p>\u2705 <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Conectar fuentes de datos externas<\/strong> (archivos CSV, APIs, bases de datos\u2026).<\/p><p>\u2705 <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Transformar, limpiar y normalizar datos autom\u00e1ticamente<\/strong>.<\/p><p>\u2705 <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Unificar y mantener actualizada la base de datos de activos (Assets)<\/strong>.<\/p><p>\u2705 <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Automatizar tareas repetitivas<\/strong>, como detectar duplicados o marcar objetos obsoletos.<\/p><p>Con esta herramienta, <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">el \u00e1rea de TI y otras \u00e1reas de soporte pueden confiar en que los datos de activos son consistentes, actuales y \u00fatiles para el negocio<\/strong>.<\/p><h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\ud83e\udde0 \u00bfQu\u00e9 es exactamente Assets Data Manager?<\/strong><\/h3><p>A nivel t\u00e9cnico, Assets Data Manager es un sistema de ingesti\u00f3n y transformaci\u00f3n de datos que funciona por etapas. Su arquitectura se basa en un <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">flujo modular de procesamiento<\/strong>, donde puedes:<\/p><ol><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Ingerir datos<\/strong> desde cualquier fuente compatible.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Aplicar transformaciones<\/strong> (renombrar campos, normalizar formatos, eliminar duplicados, agrupar).<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Validar los datos<\/strong> seg\u00fan reglas definidas.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Publicarlos en Assets<\/strong> de forma autom\u00e1tica o programada.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Monitorear<\/strong> el proceso con auditor\u00eda y trazabilidad.<\/li><\/ol><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Este enfoque permite que cualquier carga de datos deje de ser un \u201cimporte manual\u201d y se convierta en un <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">flujo automatizado, repetible y auditable<\/strong>.<\/p><h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\ud83d\udd27 \u00bfQu\u00e9 puedes hacer con \u00e9l en el mundo real?<\/strong><\/h3><p>Aqu\u00ed es donde brilla. Algunos <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">casos de uso comunes<\/strong> de Assets Data Manager:<\/p><ul><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Importar y mantener actualizado tu inventario de hardware desde un sistema externo.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Sincronizar licencias de software con datos de contratos o compras.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Mantener en orden los objetos que est\u00e1n en uso vs. en stock vs. dados de baja.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Detectar diferencias entre lo que hay en el ERP y lo que ve el equipo de TI.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Preparar migraciones a la nube desde entornos de Data Center.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Hacer limpieza autom\u00e1tica de objetos sin actividad (t\u00e9cnica, financiera o de uso).<\/li><\/ul><p>Y todo esto con <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">validaciones autom\u00e1ticas, control de calidad y auditor\u00eda<\/strong>, para asegurar que los datos est\u00e1n bien antes de que entren en juego.<\/p><h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\ud83d\udd10 \u00bfY qu\u00e9 pasa con la seguridad, permisos y cumplimiento?<\/strong><\/h3><p>Atlassian ha dise\u00f1ado Data Manager con el cumplimiento en mente:<\/p><ul><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Cumple con est\u00e1ndares de seguridad (SOC2, ISO 27001, etc.).<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Soporta control de permisos por usuario y por rol.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Funciona en entornos con <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Data Residency<\/strong>.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Cada paso del proceso puede auditarse: sabes qui\u00e9n hizo qu\u00e9, cu\u00e1ndo y por qu\u00e9.<\/li><\/ul><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Esto lo convierte en una soluci\u00f3n viable incluso en entornos con alta exigencia normativa o de trazabilidad.<\/p><h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\ud83d\udce6 \u00bfQu\u00e9 necesitas para usarlo?<\/strong><\/h3><p>Para poder utilizar Assets Data Manager necesitas:<\/p><ul><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Un <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">plan Premium o Enterprise<\/strong> de Jira Service Management Cloud.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Tener activado <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Assets<\/strong> y haber definido al menos un esquema de activos.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Contar con un usuario con permisos de agente de JSM.<\/li><\/ul><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Y si quieres prepararte antes de usarlo, desde Quabu recomendamos:<\/p><ol><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Auditar tus fuentes de datos.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Definir qu\u00e9 tipo de activos necesitas consolidar.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Identificar los responsables de la calidad del dato.<\/li><li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Definir reglas de transformaci\u00f3n (nombres, categor\u00edas, formatos\u2026).<\/li><\/ol><h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\ud83e\udded Nuestra visi\u00f3n desde Quabu<\/strong><\/h3><p>Desde nuestro punto de vista, Assets Data Manager es una de esas herramientas <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">que puede cambiar completamente el nivel de madurez de un equipo de soporte, TI o facilities<\/strong>.<\/p><p>\u00bfPor qu\u00e9?<\/p><p>Porque elimina tareas manuales, rompe silos y permite que <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">los datos sean un activo real<\/strong> (no un lastre).<\/p><p>En nuestros proyectos con clientes que gestionan inventarios complejos, hemos visto c\u00f3mo <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">una buena integraci\u00f3n con Assets reduce errores, mejora la velocidad de respuesta y simplifica auditor\u00edas<\/strong>.<\/p><p>Y ahora que Assets se posiciona como un entorno transversal (y no solo t\u00e9cnico), Data Manager es el complemento perfecto para hacerlo escalable, automatizado y confiable.<\/p><h3 data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"heading\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\u2705 En resumen<\/strong><\/h3><div class=\"tableView-content-wrap\" data-prosemirror-initial-todom-render=\"true\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"table\" data-prosemirror-node-block=\"true\"><div data-testid=\"table-alignment-container\"><div class=\"pm-table-resizer-container\"><div class=\"resizer-item display-handle\"><div class=\"pm-table-container\" data-number-column=\"false\" data-layout=\"default\" data-testid=\"table-container\"><div><table style=\"height: 727px;\" width=\"979\" data-number-column=\"false\" data-layout=\"default\" data-autosize=\"false\" data-table-local-id=\"61a35667-4f63-43e9-b83f-532b17672502\" data-table-width=\"760\"><colgroup> <col \/> <col \/><\/colgroup><tbody><tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\"><th data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableHeader\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">\u00bfTienes esto?<\/p><\/th><th data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableHeader\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Entonces\u2026 necesitas esto:<\/p><\/th><\/tr><tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\"><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Archivos sueltos, hojas Excel<\/p><\/td><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">\u27a1\ufe0f Consolidaci\u00f3n con Data Manager<\/p><\/td><\/tr><tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\"><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Datos duplicados o obsoletos<\/p><\/td><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">\u27a1\ufe0f Validaciones y limpieza autom\u00e1tica<\/p><\/td><\/tr><tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\"><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Fuentes desconectadas entre s\u00ed<\/p><\/td><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">\u27a1\ufe0f Integraci\u00f3n desde APIs y CSVs<\/p><\/td><\/tr><tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\"><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Cargas de datos manuales<\/p><\/td><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">\u27a1\ufe0f Flujos de ingesti\u00f3n programados<\/p><\/td><\/tr><tr data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableRow\" data-prosemirror-node-block=\"true\"><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Crecimiento sin control<\/p><\/td><td data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"tableCell\" data-prosemirror-node-block=\"true\"><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">\u27a1\ufe0f Auditor\u00eda y automatizaci\u00f3n sostenible<\/p><\/td><\/tr><\/tbody><\/table><\/div><p class=\"pm-table-sticky-sentinel-bottom\" data-testid=\"sticky-sentinel-bottom\">\u00bfQuieres explorar c\u00f3mo podr\u00eda ayudarte Assets Data Manager en tu organizaci\u00f3n?<\/p><\/div><\/div><\/div><\/div><\/div><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">En Quabu te ayudamos a dise\u00f1ar el modelo de activos, preparar tus flujos de carga y sacarle el m\u00e1ximo partido a esta herramienta.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En la gesti\u00f3n de activos empresariales (ITAM), la mayor\u00eda de las organizaciones se enfrenta al mismo problema: los datos de los activos est\u00e1n en todas partes, duplicados, incompletos o desactualizados. Una hoja Excel por aqu\u00ed, una base de datos antigua por all\u00e1, y alg\u00fan archivo plano que nadie quiere tocar\u2026 \u00bfte suena? Con este contexto&hellip;&nbsp;<a href=\"https:\/\/www.quabu.eu\/ca\/que-es-assets-data-manager-y-por-que-deberias-prestarle-atencion\/\" class=\"\" rel=\"bookmark\">Llegiu m\u00e9s &raquo;<span class=\"screen-reader-text\">\ud83e\udde0 \u00bfQu\u00e9 es Assets Data Manager y por qu\u00e9 deber\u00edas prestarle atenci\u00f3n?<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":8718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[66],"tags":[49,84,85],"class_list":["post-10466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-atlassian","tag-noticias","tag-rovo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"En la gesti\u00f3n de activos empresariales (ITAM), la mayor\u00eda de las organizaciones se enfrenta al mismo problema: los datos de los activos est\u00e1n en todas partes, duplicados, incompletos o desactualizados. 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